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Channel: B2B Email Marketing – The Email Marketing Chronicles
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Into B2B Email Marketing?

Join us for the Progressive B2B Marketing Summit Thursday, 12/02/10 — 11 to 6 ET (8 to 3 PT) How you adapt to and harness the opportunities in the changing B2B marketing environment could make all the...

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Using Email Promotions to Convert B2B Subscribers to Clients

The holiday season is just ramping up, but most business-to-business marketers are already looking toward the beginning of next year. Rightfully so; now is the time to get plans ready for Q1 because...

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Three (Mild to Wild) B2B Email Marketing Strategies

We talk a lot about consumer emails here but today we’re looking at three very different B2B email marketing strategies, which range from basic to advanced. Needless to say, email programs in the...

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It’s Time to Humanize Your B2B Email Marketing

The more things change, the more they stay the same…except in email where change is constant and fast. Although not everyone nor every industry keeps up: I still see old-school subject lines and...

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6 Surprising Email Marketing Statistics and What They Really Mean

Email marketing statistics are, dare I say, a dime a dozen? Spend only a minute or two with Google and you’ll see what I mean. It makes sense, however, because email is very much about numbers. When...

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